He discussed this on the program "Personality with Sergey Doyko".
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Subscribe“The goal was to convey certain messages to the audience referred to as MAGA (i.e., Make America Great Again), targeting conservative audiences, hoping that the podcasting era, the age of social media, YouTube, etc., seemingly replaces traditional media – television or newspapers. The expectation was that the audience would be willing to watch this podcast and better understand Ukraine's position,” explains Aleksey Yakubin.
Yes, he notes, Trump and Musk utilized new media during the election campaign, with platforms like X, YouTube, and Telegram having an impact, while Facebook plays a lesser role. However, for instance, if we look at Trump’s candidacies for various positions, they often appear on classic Fox News. Thus, the expert emphasizes that Trump is not only focused on podcasts; there’s also a need to engage with traditional media.
“The criticized Tucker Carlson, who, by the way, as we understand, is close to Trump, sharing photos together, is involved in these communications, sometimes informally as someone who relays messages back and forth. I would remind you that Carlson offered Zelensky an interview. As far as I know, there was a refusal, or at least it hasn’t been commented on. But it seems to me that it would be better to utilize all available resources, particularly Carlson,” reflects Aleksey Yakubin.
Moreover, he points out that, at least for now, classic American media have not extensively referenced Zelensky's interview with Friedman or quoted him; perhaps this will increase in the future, but currently, there’s no response. On the other hand, the guest adds, Trump is a proponent of interpersonal communication, and he has trusted individuals through whom this line of communication should also be utilized.
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